Certificate and Diploma in Luxury Brand Management
The program focuses on the luxury brand, the principles of luxury brand management and how to manage a luxury brand and the brand’s strategy to remain relevant today within an evolving luxury marketplace and to meet the needs and expectations of today’s luxury clients.
Elevate Your Career
Certificate in Luxury Brand Management
The certificate in Luxury Brand Management focuses on developing knowledge, expertise and skills that will help to start a career or open up opportunities in the luxury industry or premium sector.
The program focuses on the luxury brand, the principles of luxury brand management and how to manage a luxury brand and the brand’s strategy to remain relevant today within an evolving luxury marketplace and to meet the needs and expectations of today’s luxury clients.
It includes a fundamental understanding of the luxury market and the dynamics of the industry today and explores the luxury brand as a leader and the role of innovation and creativity to remain relevant.
It examines the characteristics of luxury as the basis of a luxury brand’s credentials and the dream and how it is managed through the brand’s marketing and communication as part of the brand’s luxury strategy.
Learning Outcomes: On successful completion of this certificate, you should be able to analyse a brand’s luxury strategy; recognise the role of innovation and creativity and propose marketing activities to maintain the brand’s luxury credentials, its value and relevance today, and its dream.
- Introduction to Luxury the Luxury Industry
- Future & Trends
- The Luxury Brand & Luxury Brand Strategy
- Leadership: Innovation
- Design & Creativity
- Marketing in Luxury & Managing the Dream
The certificate in Marketing a Luxury Brand & Creating Value focuses on developing knowledge, expertise and skills that will help to start a career or open up opportunities in the luxury industry or premium sector and anyone working or wanting to work in brand marketing.
The certificate focuses on the principles of luxury brand management and how to market a luxury brand to create value and meet the needs and expectations of today’s luxury clients.
It includes a fundamental understanding of luxury and the characteristics of luxury as the basis of a luxury brand’s credentials and the dream.
It focuses specifically on how they are managed through the brand’s marketing and communication as part of the brand’s luxury strategy.
Learning Outcomes: On successful completion of this certificate, you should be able to create the marketing strategy for a luxury brand and use key elements of the marketing mix to maintain the brand’s luxury credentials, its value and dream.
- The Luxury Brand & Luxury Brand Strategy
- Marketing in Luxury: The Marketing Mix & The Dream
The certificate in Luxury Brand and Client Experience focuses on developing knowledge, expertise and skills, as well as provide valuable insights, in the field of luxury and help open up career opportunities in luxury, hospitality and service industries; it will also benefit anyone working or wanting to work in businesses where there is a strong service mentality and where the client, guest or customer relations and creating brand experiences is highly valued.
The program includes an understanding of the fundamentals of luxury, the luxury brand and the role they play in society; as well as the psychology of luxury, the motivations for purchase and how the market and expectations of the luxury client are evolving as a basis for creating relevant and memorable brand experiences. It will explore the concept of service and service excellence as integral to the client experience and how to create emotional engagement through storytelling, stimulating the senses, digital and the use of new technology.
Learning Outcomes: On successful completion of this certificate, you should be able to conceptualise and deliver a multi-sensorial client experience for a brand in the context of luxury that incorporates service excellence and emotional engagement.
- The Luxury Brand & Luxury Brand Strategy
- Delivering Service Excellence in Luxury
- The Luxury Brand & Client Experience
The certificate in Leadership, Innovation and the Future of Luxury aims to develop knowledge, expertise and skills in the field of luxury and to provide valuable insights for executives working in luxury and related industries.
The program focuses on the meaning of being a leader in luxury and managing a luxury brand in today’s evolving marketplace. It includes a fundamental understanding of the luxury market and dynamics of the industry today, the luxury brand as a leader and
the role of innovation and creativity in sustaining the brand’s value and luxury credentials. It also explores contemporary issues, disruptive elements and key challenges within the luxury industry today that includes technological innovation, the digital revolution, social and ethical issues and the sustainability movement; and will identify opportunities for luxury brands to remain relevant and create value in the future.
Learning Outcomes: On successful completion of this certificate, you should be able analyse the luxury market in the context of emerging trends and identify the challenges, risks and opportunities that the luxury industry and/or specific categories face in the future and make relevant strategic responses.
- The luxury Industry
- its Evolution & Challenges
- Innovation
- Design & Creativity in Luxury
- The Future of Luxury: Challenges
- Risks & Opportunities
Diploma in Luxury Brand Management
The diploma in Luxury Brand Management focuses on developing knowledge, expertise and skills that will help to start a career or open up opportunities in luxury and service industries. It will also benefit anyone working or wanting to work in businesses where there is a strong service mentality and where the client, guest or customer relations and creating brand experiences is highly valued.
The diploma focuses on the luxury brand, the principles of luxury brand management and how to manage a luxury brand to remain relevant today within an evolving luxury marketplace and to meet needs and expectations of today’s luxury clients. It includes a fundamental understanding of the luxury market and business, explores trends and the implications for luxury, as well as challenges and opportunities for luxury brands. It establishes the characteristics of luxury as the basis of a luxury brand’s credentials and managing the brand’s luxury strategy: its marketing and communications, delivering service excellence and the creation of relevant brand experiences; to remain relevant and as a basis of the dream.
Learning Outcomes: On successful completion of this diploma, you should be able to analyse a brand’s luxury strategy and design marketing activities that will maintain the brand’s luxury credentials, its value and dream; and create relevant brand experiences for today’s luxury client.
- Introduction to Luxury
- the Luxury Industry
- Future & Trends
- The Luxury Brand & Luxury Brand Strategy
- Marketing in Luxury: The Marketing Mix & The Dream
- Delivering Service Excellence in Luxury
- The Luxury Brand & Client Experience
The diploma in Leadership, Innovation and the Future of Luxury aims to develop knowledge, expertise and skills in the field of luxury and provide valuable insights to executives working in luxury and related industries.
The program focuses on the meaning of being a leader in luxury and managing a luxury brand in today’s evolving marketplace. It includes a fundamental understanding of the luxury market and the dynamics of the industry today, the luxury brand as a leader and the role of innovation and creativity in sustaining the brand’s value and luxury credentials. It also explores contemporary issues, disruptive elements and key challenges within the luxury industry today that includes technological innovation, the digital revolution, social and ethical issues and the sustainability movement. It will also identify opportunities for luxury brands to remain relevant and create value in the future and being an entrepreneur as a basis for realising these opportunities and establishing and developing a business in luxury.
Learning Outcomes: On successful completion of this diploma, you should be able analyse the luxury market in the context of emerging trends and identify the challenges, risks and opportunities that the luxury industry and/or specific categories face in the future and make relevant strategic responses.
- The luxury Industry
- its Evolution & Challenges
- Innovation
- Design & Creativity in Luxury
- Entrepreneurship & Business Development
- The Future of Luxury: Challenges
- Risks & Opportunities
- Workshop & challenge
The diploma in Luxury Brand and Client Experience focuses on developing knowledge, expertise and skills, as well as provide valuable insights, in the field of luxury and help open up career opportunities in luxury, hospitality and service industries.
It will also benefit anyone working or wanting to work in businesses where there is a strong service mentality and where the client, guest or customer relations and creating brand experiences is highly valued.
The program examines the fundamentals of luxury, the luxury brand and the role they play in society; as well as the psychology of luxury, the motivations for purchase and how the market and expectations of the luxury client are evolving as a basis for creating relevant brand experiences.
It will explore the concept of service and service excellence as integral to the client experience; how to create emotional engagement through storytelling, stimulating the senses, digital and the use of new technology; as well as the role of events, partnership and sponsorship in creating memorable brand experiences.
Learning Outcomes: On successful completion of this diploma, you should be able to conceptualise and deliver a multi-sensorial client experience for a brand in the context of luxury that incorporates service excellence and emotional engagement.
- An Introduction to Luxury & the Psychology of Luxury
- The Luxury Brand & Luxury Brand Strategy
- Delivering Service Excellence in Luxury
- The Luxury Brand & Client Experience
- Role of Events
- Partnerships & Sponsorships
- Workshop & challenge
Luxury Brand Management Programme Overview
The program draws on experience from both faculty and industry professionals with expertise in luxury and related industries.
Designed to immerse students in the world of luxury, it provides a theoretical understanding as well as practical experience, applying learning to real-life issues and business challenges that will be central to the curricula design and assessments. Courses will consist of a mix of lectures, case studies, interactive sessions and workshops, as well as industry visits and guest speakers as appropriate.
Apply Now
Learn more
Instruction Language and Location
The language of instruction is English.
These programmes are delivered either
- at Montreux Institute of Business Development campus, Avenue de Chillon, 74 , CH-1820 Montreux
- at Dubai Mount Institute of Business Development campus, 702, Al Mezan Building – Muhaisnah 4
- Virtual campus (from home or workplace)
Learn more
- Certificate: 12 weeks twice per week, adapted for part timers
- Diploma: 24 weeks twice per week adapted for part timers
Montreux Campus
- Diploma Programme – 15’000 CHF
- Certificate Programme – 8’500 CHF
Dubai Campus
- Diploma Programme – 40’000 AED
- Certificate Programme – 22’000 AED
Virtual Campus
- Diploma Programme – 15’000 CHF
- Certificate Programme – 8’500 CHF
